Corporate Video PRODUCTION
The use of corporate video as an effective marketing tool continues to grow year on year. 87% of marketeers use video for this very purpose, owing to its huge reach and ease of engagement with consumers.
Using video as a part of your marketing strategy can offer huge results in terms of brand awareness, resulting in further positive knock-on effects for your business.
Quite simply, people can’t consume video content quick enough. Whether it’s on social media platforms, host websites, or through search engines, it’s estimated that over a million minutes of video pass through the internet every second.
With that in mind it may seem like a no-brainer to use video as a marketing tool for your business. However, there are many things to consider before putting a video into production to ensure that you’re maximising its potential effectiveness.
- What does your business represent and how do you want to be perceived?
- What are your goals as a business and how can utilising video help to achieve them?
- Who are your target audience and how do you create content that impacts them?
- What are the CTAs that you’re looking to activate?
Those are the fundamentals that need to be considered before starting the production process and thinking about video concepts.
There’s no set formula for creating effective corporate videos. Where a corporate animation film may suit the strategy of Business A, a presenter-led explainer film may suit the strategy of Business B. The most important thing is that it reflects the values of your business and reinforces your brand identity.
The End Frame approach to Corporate Video Production:
The first step is identifying how to most effectively communicate your message to the audience through video. This could be through live action video or animation. This creative process and conceptualising is where your story starts to come to life and decisions on content and concept are made.
Once the creative concept is locked in, the planning of the shoot begins. Our production team work meticulously to ensure everything is organised and in place for a safe and successful shoot.
Where the filming begins! Whether it’s in a studio, on location, in the UK or abroad, this is when we capture all of the content that’s been planned during the creative and pre-production phase.
This is where we take the footage and start to build your story. Our editors apply sound design, motion graphics and color grading to complete your film. We collaborate with you throughout the review stages to ensure the relevant messaging and video objectives are met.
GET IN TOUCH
Please get in contact to chat about any content that we can help you with.
End Frame is a Video Production company based in London, creating a wide range of content including;
Commercial TVC, Branded Content, Animation, Promotional videos, Corporate videos, Explainer videos and more.