Social Media VIDEO
Video production for social media is increasingly being used by businesses to further their reach and increase brand awareness.
Since the advent of Smartphones, the way that we consume content has been changing rapidly. We are now constantly connected and are able to access any information that we require in an instant. This has created an insatiable appetite for content, particularly through social media channels.
Mobile video consumption is rising by 100% every year, with social platforms such as Linkedin, Facebook, Twitter and Instagram all reporting record numbers in video views and engagement.
Social channels aren’t any longer just a platform for people to interact with friends, increasingly they’re becoming a platform where people can interact with brands – and video content is at the heart of this.
Recent research has shown that 60% of social media users watch branded videos daily. Further to that, businesses that market with video on social media platforms have a 27% higher click through rate and a 34% higher conversion rate than those that don’t.
There is no set rule in the best way to utilise social video, the strategy that you choose is entirely dependent on what you’re trying to achieve.
A start-up may be simply looking to create brand awareness, whereas an established brand may be looking to push their latest product. Both of these would require different approaches.
Here are some examples of social media content that brands could utilise:
If you’re a start-up, or an SME looking to gain brand awareness, then this is a great way to introduce people to your brand. Share who you are, what you do and what you stand for. If you have a great backstory this is the place to tell it.
Behind the Scenes
Sometimes people want something different to the curated, highly polished content that they often see from brands. A behind the scenes video offers something more raw and authentic. You can show the faces and personalities behind the business, whether that’s people on the ‘shop-floor’ or in the boardroom. This gives the viewer the feeling of having an exclusive sneak peak to what goes on, strengthening their connection with the brand.
Promos / Ads
A traditional video ad has a place on your social networking site too! This could be for a product or even to advertise a store event. Ensure that the relevant CTAs are easily clickable in the copy as well as the video.
Particularly useful for products/services that people may not be immediately familiar with or that can be complex to understand. These videos allow brands to showcase their products, demonstrating what the product does and how it will make the viewers’ life better!
Animation is often used due to its ability to simplify things concisely, but live action video can also be used.
Tutorial / How To Videos
Similar to explainers but with less emphasis on a specific product and more emphasis on sharing knowledge. These videos can create awareness around a number of different products that you stock and also show you as an authoritative voice in your industry. These offer a great opportunity to create a series of videos and thereby create consistent exposure for your business.
Further options include product reviews, branded content, live streams – there are no limits to the types of content that you can produce, as long as it sits within a cohesive content strategy to achieve your objectives.
There are sometimes obvious things that get overlooked. If you’re creating video ads that sit across multiple social networking platforms, ensure that you’re shooting correctly for the varying aspect ratios that are used.
Don’t assume that a video has to go across all channels, different social platforms have different strengths. An Instagram video may reach a certain target audience or demographic far better than platforms like Facebook or YouTube for example.
Social media marketing continues to prove that it’s highly effective for businesses especially when video is sat at the very heart of it – and it continues to grow and grow. Video has changed from a ‘nice to have’ to a ‘must have’ for any businesses looking to reach new customers and further build their brand.
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Please get in touch to chat about any content that we can help you with.
End Frame is a video production company based in London, creating a wide range of content including;
Commercial TVC, Branded Content, Animation, Promotional videos, Corporate videos,
Explainer videos, Social Media Video Production and more.